The marketing environment is expected to show some improvement.
Financial and business terms. 2012.
marketing environment — The combined influence of all the factors external to a company that could affect its sales. These factors include: cultural traditions, technological developments, competitors activity, government policies, and changes in distribution channels.… … Big dictionary of business and management
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
environment — en‧vi‧ron‧ment [ɪnˈvaɪərənmənt ǁ ˈvaɪr ] noun [countable] 1. the environment the air, water, and land in which people, animals, and plants live: • Since these chemicals were banned, pesticide levels in the environment have been declining. 2. the… … Financial and business terms
Marketing plan — A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of… … Wikipedia
Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product … Wikipedia
marketing audit — A review of an organization s marketing capabilities based on a structured appraisal of a marketing department s internal strengths and weaknesses, which helps the company decide how best to respond to external opportunities and threats. Sales… … Big dictionary of business and management
marketing intelligence system — A network of diverse sources that provides data about the marketing environment; it forms part of an organization s data collection system. The data should include customers, sales personnel, suppliers, retailers, agencies, competitors activities … Big dictionary of business and management
Marketing strategy — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing performance measurement and management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing ethics — Marketing Key concepts Product marketing · Pricing … Wikipedia
